ABOUT
ANNETTE LARSON
Founder
ABOUT
A seasoned business professional with extensive experience in the wine industry, I have transitioned from the corporate world to pursue my passions in filmmaking and screenwriting full time.
I am eager to contribute to production or engage in collaborative writing projects with a particular interest and expertise around the themes of personal growth, consciousness, wellness, and women's empowerment. My film experience includes successfully producing and directing an independent feature film, collaborating on three documentaries as a producer, and penning three screenplays.
A lifelong learner and world traveler, I bring a blend of business acumen — project management, strategic thinking, and sales — alongside creativity and a global perspective to film work. This unique set of skills comes grounded by a strong work ethic and pursuit of excellence.
FILM AWARDS
Conceptualized, produced, and directed The Third Path, an inspirational, coming-of-age, feature docufiction that has earned seven "Official Selection“ film festival laurels, most notably:
FILM PRODUCTION SKILLS
WHAT I BRING TO WORK AS A PRODUCER ARE TRANSFERABLE AND PRACTICAL LIFE SKILLS HONED IN THE FAST-PACED, BUDGET-DRIVEN BUSINESS WORLD
This experience is coupled with the solid work ethic, grit, and independent problem-solving instilled in me from childhood as a Minnesota farm girl. My film education has consisted of countless hours of online study and local classes, complemented by hands-on experience such as creating my own feature film, collaborating on three documentaries, and writing three screenplays.
My background in sales has further developed my innate ability to connect with people from diverse backgrounds. I excel in quickly assessing situations while remaining attuned to the needs and emotions of those around me. I am a quick learner, conscientious, and thrive in creative collaborations.
In essence, I am here to support your project and bring your vision to life, by assisting to make your days run smoothly, on time, and under budget.
PROFESSIONAL DEVELOPMENT
THE POWER P.A. Certificate Course
REKINDLE SCHOOL
LET'S MAKE A MOVIE - 6-day hands on class
MAKING MOVIES ON A MICRO-BUDGET - 1-day class
JOHN JACOBSON Screenwriting seminar
SELF-STUDY/HANDS-ON Countless hours spent learning most components of filmmaking and pre/post- production to write 3 screenplays and create The Third Path.
KEY STRENGTHS
Project Management
Attention to detail
Flexibility
Creative Development
Independent Film Production
Problem-solving
Teamwork
Business/Budget Management
Strategic Planning
Sales
SKILLS
Proficient in:
Microsoft Office
Google apps
Working knowledge of:
Final Draft
DSLR cameras
Lighting
Sound
Premiere Pro
DaVinci Resolve
Meta
Vimeo
YouTube
Canva
FILM EXPERIENCE
2024 - present
MAGIC CHANNEL PRODUCTIONS, OWNER
FREELANCE PRODUCER of Beyond the Salish Sea: The Quest for a Sense of Place
Working in concert with Sierra Media sierra-media.com/ on the production of a 55-minute documentary film, Beyond the Salish Sea: The Quest for a Sense of Place
Currently in development and pre-production
Developing logline, synopsis, outline, and pitch deck
Contacting and meeting with potential interviewees
Scheduling and managing shoots
Project Management via Trello, workspace creation and management
2024 - present
MAGIC CHANNEL PRODUCTIONS, OWNER
FREELANCE ASSOCIATE PRODUCER of The Carp: Finding Beauty in Grief
Working in concert with innerLENS Productions innerlens.com/ on the production of a feature-length documentary film, THE CARP: Finding Beauty in Grief
Currently in post-production
Assisting with logline, synopsis, applications, and pitch deck
Collaborating on editing of film and trailers
Researching funding and partnership options
2019-2022
MAGIC CHANNEL PRODUCTIONS, OWNER | DIRECTOR, PRODUCER, WRITER of The Third Path
Conceived, scripted, produced, and directed The Third Path, a feature blending documentary and fiction genres.
Released in August 2022, the film is wrapping the festival circuit with seven “Official Selection” laurels to date including Ethos Film Awards, Awareness Film Festival, and Golden State Film Festival.
Orchestrated pre-production and production schedules while spearheading cinematography, lighting, and sound for about 60% of the production.
Cold-called, pitched, and secured subject matter experts (including professors and business executives), actors, and P.A.’s to volunteer their talents for the film.
Sourced and onboarded a skilled editor, director of photography (DP), and composer, facilitating a productive partnership with Skyak Productions and Michael Kleven Productions.
Identified and secured locations across two cities adeptly managing logistical requirements and equipment rentals to shoot 75% of the film in four 36-hour segments.
Directed 90% of the scoring and 75% of the editing, ensuring coherence in narrative.
Collaborated with Editor on the creation of marketing materials, digital presence, and festival entries, culminating in organizing private screenings in Seattle.
Rent personal residence for film and commercial projects through Peerspace providing an opportunity to assist with production.
Promote property to filmmakers online.
Collaborate with producers during pre-production and offer volunteer PA services during production.
2022
MAGIC CHANNEL PRODUCTIONS, OWNER
FREELANCE PRODUCER of Women of Pinot
Collaborated wtih Full Glass Productions, https://fullglassproductions.net/
Contributed to on-set production for the winemaker-themed feature documentary, Women of Pinot, currently in post-production.
Production Assistant for 3 full-day shoots.
Researched, prepped, and conducted 8 winemaker interviews.
Collaborated on overall content and on the editing of the interview footage.
2017 - 2019
SCREENWRITER
Wrote two feature-length dramatic screenplays, Third Act and Her-Story, His-Story.
BUSINESS & PROJECT MANAGMENT EXPERIENCE
20+ years
PROFESSIONAL CAREER | BUSINESS MANAGEMENT, SALES, WINE EDUCATION
2023
STE. MICHELLE WINE ESTATES | DIRECTOR OF CATEGORY AND COMMERCIAL MANAGEMENT
Led annual planning process and commercial activity calendar in concert with cross-functional / executive leaders including contribution to Integrated Business Management and Marketing and Branding research projects.
Project Manager for four Sales & Marketing conferences collaborating on the production and execution of all Marketing and Sales content, overseeing creative theme and design, several corporate video productions, and event planning.
Project Manager and videographer for a 300-guest public memorial service held on the concert grounds of the Chateau.
2016 - 2022
A TO Z WINEWORKS | VP SALES, NORTHWEST
Strategically managed the operating plan and sales strategy for wine distribution and sales across 7 states, indirectly managing GM’s/owners down to the sales rep level of 8 distributors, on the positioning, pricing, and promotion of A to Z wines, requiring a high level of influencing skills.
2010 - 2015
HESS FAMILY ESTATES | REGIONAL SALES MANAGER
Strategically managed the Operating Plan and sales strategy for wine distribution and sales of the international portfolio of 8 wineries across 9 states and Western Canada.