ABOUT

ANNETTE LARSON

Founder

ABOUT

A seasoned business professional with extensive experience in the wine industry, I have transitioned from the corporate world to pursue my passions in filmmaking and screenwriting full time. 

I am eager to contribute to production or engage in collaborative writing projects with a particular interest and expertise around the themes of personal growth, consciousness, wellness, and women's empowerment.  My film experience includes successfully producing and directing an independent feature film, collaborating on three documentaries as a producer, and penning three screenplays. 

A lifelong learner and world traveler, I bring a blend of business acumen — project management, strategic thinking, and sales — alongside creativity and a global perspective to film work. This unique set of skills comes grounded by a strong work ethic and pursuit of excellence.

FILM AWARDS

Conceptualized, produced, and directed The Third Path, an inspirational, coming-of-age, feature docufiction that has earned seven "Official Selection“ film festival laurels, most notably:


Ethos Film Awards

Awareness Film Festival

Golden State Film Festival

FILM PRODUCTION SKILLS

WHAT I BRING TO WORK AS A PRODUCER ARE TRANSFERABLE AND PRACTICAL LIFE SKILLS HONED IN THE FAST-PACED, BUDGET-DRIVEN BUSINESS WORLD


This experience is coupled with the solid work ethic, grit, and independent problem-solving instilled in me from childhood as a Minnesota farm girl. My film education has consisted of countless hours of online study and local classes, complemented by hands-on experience such as creating my own feature film, collaborating on three documentaries, and writing three screenplays.


My background in sales has further developed my innate ability to connect with people from diverse backgrounds. I excel in quickly assessing situations while remaining attuned to the needs and emotions of those around me.  I am a quick learner, conscientious, and thrive in creative collaborations.


In essence, I am here to support your project and bring your vision to life, by assisting to make your days run smoothly, on time, and under budget.


PROFESSIONAL DEVELOPMENT

LET'S MAKE A MOVIE - 6-day hands on class

MAKING MOVIES ON A MICRO-BUDGET - 1-day class

KEY STRENGTHS


SKILLS

Proficient in: 


Working knowledge of: 

FILM EXPERIENCE

2024 - present

MAGIC CHANNEL PRODUCTIONS, OWNER 

FREELANCE PRODUCER of Beyond the Salish Sea: The Quest for a Sense of Place

Working in concert with Sierra Media  sierra-media.com/ on the production of a 55-minute documentary film, Beyond the Salish Sea: The Quest for a Sense of Place  

2024 - present

MAGIC CHANNEL PRODUCTIONS, OWNER 

FREELANCE ASSOCIATE PRODUCER of The Carp: Finding Beauty in Grief

Working in concert with innerLENS Productions  innerlens.com/ on the production of a feature-length documentary film, THE CARP: Finding Beauty in Grief 

2019-2022

MAGIC CHANNEL PRODUCTIONS, OWNER | DIRECTOR, PRODUCER, WRITER of The Third Path

Conceived, scripted, produced, and directed The Third Path, a feature blending documentary and fiction genres. 

Released in August 2022, the film is wrapping the festival circuit with seven “Official Selection” laurels to date including Ethos Film Awards, Awareness Film Festival, and Golden State Film Festival.


Rent personal residence for film and commercial projects through Peerspace providing an opportunity to assist with production.

2022 

MAGIC CHANNEL PRODUCTIONS, OWNER 

FREELANCE PRODUCER of Women of Pinot

Collaborated wtih Full Glass Productions, https://fullglassproductions.net/

Contributed to on-set production for the winemaker-themed feature documentary, Women of Pinot, currently in post-production.

2017 - 2019

SCREENWRITER

Wrote two feature-length dramatic screenplays, Third Act and Her-Story, His-Story.

BUSINESS & PROJECT MANAGMENT EXPERIENCE

20+ years

PROFESSIONAL CAREER | BUSINESS MANAGEMENT, SALES, WINE EDUCATION

2023

STE. MICHELLE WINE ESTATES | DIRECTOR OF CATEGORY AND COMMERCIAL MANAGEMENT

Led annual planning process and commercial activity calendar in concert with cross-functional / executive leaders including contribution to Integrated Business Management and Marketing and Branding research projects.

2016 - 2022

A TO Z WINEWORKS | VP SALES, NORTHWEST

Strategically managed the operating plan and sales strategy for wine distribution and sales across 7 states, indirectly managing GM’s/owners down to the sales rep level of 8 distributors, on the positioning, pricing, and promotion of  A to Z wines, requiring a high level of influencing skills.

2010 -  2015

HESS FAMILY ESTATES | REGIONAL SALES MANAGER

Strategically managed the Operating Plan and sales strategy for wine distribution and sales of the international portfolio of 8 wineries across 9 states and Western Canada.